Archive | Books RSS feed for this section

ThinkerToys

Think Better: 10 Books to Help You

No problem can withstand the assault of sustained thinking. — Voltaire It may be obvious, but I’ll say it anyway: One of the first things you need to do to build a thought leadership marketing position is think. Now most of us think on occasion, but for you to position yourself as a thought leader, […]

Read full story Comments { 0 }

e-Books: 10 Tips for Marketers

There are two general types of e-books, each with its own purpose. The first is the e-book that was originally a printed book that has been converted to an e-book (see ebooks.com for thousands of examples). These books are usually 100-400 pages long, almost all words, with minimal design — you know, a book. They […]

Read full story Comments { 0 }