I was reviewing an IT software company’s website home page and saw quickly that they were doing things right and wrong at the same time. When a prospect comes to your homepage three things have to happen in less than 10 seconds. They have to realize quickly that they’re on the right website. They have […]
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I was talking to a small gathering of marketers the other morning and I got carried away and started ranting about poorly written content (I’m known to do that, probably too often). What I said was that even though there are thousands of great blog posts and articles providing good advice on marketing communications, I […]
You don’t engage in social media activities for the fun of it (although it can be fun). You’re in business, and you have business goals to meet. You think that using social media will help you meet those goals — like making money — but how. You need a clearly defined social media strategy. Strategic clarity will guide you […]
Online video is fast becoming a marketing staple. According to research by Unico, fifty-five percent of marketers are currently using videos, with another 20% planning to use them in the next 12 months. Video is a particularly good tool for showcasing brief snippets of thought leadership. It engages your audience in ways that images and […]
Now that you’ve put all that effort into creating your great thought leadership content, what are you going to do with it? You probably published it originally to engage your prospects and customers. But to reach new and larger audiences you should regularly republish your content on a variety of online media sites. Your content […]
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