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Righting Writing Wrongs

The following 10 errors in grammar and style bug me. When I’m reading thought leadership marketing content and come across one of these, I stop reading. And I wonder why a “thought leader” is making this kind of mistake. I’ll continue to read, usually, but I’m now questioning the credibility of the author. There’s no […]

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e-Books: 10 Tips for Marketers

There are two general types of e-books, each with its own purpose. The first is the e-book that was originally a printed book that has been converted to an e-book (see ebooks.com for thousands of examples). These books are usually 100-400 pages long, almost all words, with minimal design — you know, a book. They […]

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