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The Buying Cycle

White Papers and the Buying Cycle

Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” White papers need to have enough content to build a credible story, so you’ll usually find them to be roughly […]

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B2B Content Marketing Research Results

We’ve just released a research report, B2B Content Marketing (co-sponsored with the Philadelphia Chapter of the Business Marketing Association), that offers some great advice for thought leadership marketers. Content marketing is one of the most important tactics used to position firms as thought leaders. Yet, according to our research, more than half (54%) of all […]

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New Research on B2B Content Marketing

New Research on B2B Content Marketing

Do you know what content marketing practices work best? What challenges firms are facing? How well they’re performing? Discover the answers by taking our brief survey, B2B Content Marketing: Practices, Challenges, Performance. You’ll receive the complete results – free. Take the survey now: http://bit.ly/B2B-Content Sponsored by the Philadelphia Chapter of the Business Marketing Association and […]

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