I was reviewing an IT software company’s website home page and saw quickly that they were doing things right and wrong at the same time. When a prospect comes to your homepage three things have to happen in less than 10 seconds. They have to realize quickly that they’re on the right website. They have […]
I was talking to a small gathering of marketers the other morning and I got carried away and started ranting about poorly written content (I’m known to do that, probably too often). What I said was that even though there are thousands of great blog posts and articles providing good advice on marketing communications, I […]
More and more bloggers are writing about thought leadership marketing. Here are a few recent posts that I thought you might appreciate. 9 Attributes of the Best Thought Leadership Content — Chris Koch. Chris Koch continuously publishes some of the best content on thought leadership marketing. Here he argues that effective thought leadership content must […]
I read a nice blog post today about what it is to be a thought leader by Rayanne Thorn that you should read. She says, “We hear about thought leaders, we refer to them, we listen to them, we engage with them, we quote them, we ask them to speak at conferences and we often […]
Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” White papers need to have enough content to build a credible story, so you’ll usually find them to be roughly […]
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