We’ve just released a research report, B2B Content Marketing (co-sponsored with the Philadelphia Chapter of the Business Marketing Association), that offers some great advice for thought leadership marketers. Content marketing is one of the most important tactics used to position firms as thought leaders. Yet, according to our research, more than half (54%) of all […]
I recently came across some research from the Information Technology Services Marketing Association and RainToday.com that offers great advice to thought leadership marketers: how successful firms fill their sales pipelines. Know your target market Successful firms know their prospects well: they’ve done their research so they know the names of the firms they should be […]
Do you know what content marketing practices work best? What challenges firms are facing? How well they’re performing? Discover the answers by taking our brief survey, B2B Content Marketing: Practices, Challenges, Performance. You’ll receive the complete results – free. Take the survey now: http://bit.ly/B2B-Content Sponsored by the Philadelphia Chapter of the Business Marketing Association and […]
You don’t engage in social media activities for the fun of it (although it can be fun). You’re in business, and you have business goals to meet. You think that using social media will help you meet those goals — like making money — but how. You need a clearly defined social media strategy. Strategic clarity will guide you […]
When creating a thought leadership marketing strategy, you should focus first on three elements: customers, competition, and content. In this post I’ll give a brief overview on what you need to think about these elements and go into more detail on each one in my next three posts. Customers Who are your customers, and what […]
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