Last week’s Philadelphia Interactive Marketing Association meeting featured a panel* of highly experienced marketers talking about the value of social media and what they’ve been doing in their organizations. Most of the conversation was geared towards B2C markets and focused on customer service, but a lot of what was said is applicable to thought leadership […]
Where do you see your organization on the thought leadership brand pyramid ? We’ve put together a tool for informally assessing your thought leadership branding. The first step in knowing what thought leadership marketing you need to do to improve your brand is to know where you stand today. The goal, of course, is to […]
We love to ask questions here at Dance. They help us to think clearly about issues, to explore alternatives, to do better work. Our first two downloads from our website are lists of questions that we think will help you in planning your thought leadership marketing or publishing programs: 40 questions you need to answer […]
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