Thought leadership is a fairly new concept, said to be first coined in 1994 by Joel Kurtzman, editor-in-chief of Strategy & Business (wikipedia).
Thought leadership marketing — intentionally applying the practice of thought leadership to build a personal or organizational brand — is an even more recent phenomenon. But the concept has a cadre of advocates (thought leaders of thought leadership marketing) who have been writing and speaking about the subject and building a knowledge base that we can all use to position ourselves and our businesses for success.
To help you learn about thought leadership marketing, we’ve created a reference guide of all the sources of information on the topic that we could find. The guide covers publications that directly address thought leadership marketing rather than related topics like content marketing, branding, writing, speaking, social media, and so on, which we’ll get to in time. Most of the references link to freely available content. Much of the literature has been produced by those thought leaders of thought leadership marketing I referenced earlier:
- Bob Buday and Tim Parker, The Bloom Group
- Chris Koch, Chris Koch’s Blog: Technology Sales and Marketing Strategy
- Britton Manasco, Manasco Marketing Partners
- Mike Schultz and John Doerr, Wellesley Hills Group & RainToday.com
- Bernie Thiel and Susan Buddenbaum, The Alterra Group
- Dana VanDen Heuvel, MarketingSavant
So please download our Reference Guide to Thought Leadership Marketing, and be sure to let us know if you have any references we’ve missed.