Now that you’ve put all that effort into creating your great thought leadership content, what are you going to do with it? You probably published it originally to engage your prospects and customers. But to reach new and larger audiences you should regularly republish your content on a variety of online media sites. Your content will not only show up when people search those sites for your topic, but these postings can help you move to the top of general search engines as well. For example, when you search “thought leadership marketing” in Google, an e-book that I posted on Scribd shows up in the top ten listings. That’s higher than this blog!
So, where should you publish? Here are my top ten sites for repurposing your content (and I recommend that you use them all).
- Manyworlds: Thought Leadership for Business
- Ezine Articles
Do you have any sites you’d like to recommend?